Teams began wearing the Color Rush uniforms in '15 as part of the NFL's deal with NikeGETTY IMAGES
The NFL's "polarizing Color Rush uniforms" -- a staple of "Thursday Night Football" -- "may not be seen every week next season, but teams will have them as an option under an amended uniform policy that will be considered at the next NFL owners meetings in May," according to Steve Gardner of USA TODAY. The league "began using the monochromatic jerseys" in '15 as part of its Nike deal, but have "played to mixed reviews" over the past two seasons (USA TODAY, 4/11). PRO FOOTBALL TALK's Mike Florio noted complaints about Color Rush jerseys were "subtly downplayed last year with the league quietly allowing teams" like the Redskins to "not go through with it." The new rule should "not stop teams from embracing the Color Rush concept on their own" (PROFOOTBALLTALK.com, 4/10). Florio said of Color Rush uniforms, “I understand some people like them, some pretend to like them. At times, they’re okay. I really like the Broncos. I like the fact the Broncos kept their dark blue helmets, peeled off the logos and put the old school logos on them. I wish more teams would do that" (“PFT,” NBCSN, 4/11).
IF IT AIN'T BROKE: Chiefs President Mark Donovan, on the team keeping their original uniform design for so long, said, "One of the things that makes our brand equity not unique but valuable is that we're one of the very few that stuck to that tradition and honor that tradition." Donovan: "I actually like what we've done with the Thursday night games. I like the all-white [look]. I like the all-red. We've done some subtle things with socks to create our own take on it. I like that. ... I think it's more important to us from a brand standpoint ... that we're traditional" (ESPN.com, 4/6).
HARD TO READ: THE MMQB's Peter King writes, "Just like I never understood why the [Buccaneers] made the numbers on their new uniforms unintelligible, I don't get Tennessee's new digits either. Why can't a 2 look like a 2, and not a Z? Why make numbers make you do a triple-take?" (SI.com, 4/9).
