Marketing and Sponsorship

Panini Signs Potential No. 1 Pick Saquon Barkley To Exclusive Deal

By Terry Lefton 3.19.2018

PANINI

Panini has signed RB Saquon Barkley, the potential No. 1 pick in next month's NFL Draft, to an exclusive autograph and memorabilia deal. Barkley’s first NFL trading and autograph cards will debut in the lead-up to the Draft, and they also will appear in Panini’s collegiate products. Barkley, an All-American last season at Penn State, is the fourth football player Panini has signed to an exclusive memorabilia deal, along with Colts QB Andrew Luck, Jaguars RB Leonard Fournette and Cowboys WR Dez Bryant. The deal was negotiated by Roc Nation President and Chief Branding & Strategy Officer Michael Yormark.

PREVIOUS BNP Paribas Extends Sponsorship Of Indian Wells Through '23 NEXT PGA Tour Superstore Sees Success While Other Chains Fail

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/03/19/Marketing-and-Sponsorship/Saquon-Barkley.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/03/19/Marketing-and-Sponsorship/Saquon-Barkley.aspx