Menu
Marketing and Sponsorship

Nike Remains Top Jersey/Shoe Provider For Women's NCAA Tourney Teams

Nike again is by far the top shoe and jersey provider for the 64 teams in the Women's NCAA Tournament. Nike and its affiliated brands outfit 40 teams in some capacity (37 teams wear both Nike shoes and jerseys; Grambling State and Maine wear just Nike shoes; Michigan wears Jordan brand). That is up from 39 teams last season and 37 in '16, but still down from the 49 teams it sponsored in '15. Adidas and Under Armour each sponsor 12 teams this year. That number represents a decrease for Adidas from 15 a year ago and 18 teams in '16. Under Armour continues its steady climb in sponsorships, as it is up from 10 teams in the field last year and nine in '16. Russell Athletics supplies jerseys for just one school this year (Grambling State), down from two last season, while New Balance breaks into the rankings with one (Maine).

ALBANY
SCHOOL
JERSEY/SHOES
LEXINGTON
SCHOOL
JERSEY/SHOES
1
UConn
Nike/Nike
1
Louisville
Adidas/Adidas
2
South Carolina
Under Armour/
Under Armour
2
Baylor
Nike/Nike
3
Florida State
Nike/Nike
3
Tennessee
Nike/Nike
4
Georgia
Nike/Nike
4
Stanford
Nike/Nike
5
Duke
Nike/Nike
5
Missouri
Nike/Nike
6
USF
Under Armour/
Under Armour
6
Oregon State
Nike/Nike
7
Cal
Under Armour/
Under Armour
7
Michigan
Jordan/Jordan
8
Miami
Adidas/Adidas
8
Marquette
Nike/Nike
9
Quinnipiac
Nike/Nike
9
Dayton
Nike/Nike
10
Virginia
Nike/Nike
10
Northern
Colorado
Under Armour/
Under Armour
11
Buffalo
Nike/Nike
11
Western
Kentucky
Nike/Nike
12
Belmont
Nike/Nike
12
Florida Gulf
Coast
Nike/Nike
13
Mercer
Adidas/Adidas
13
Gonzaga
Nike/Nike
14
Arkansas-Little Rock
Nike/Nike
14
Liberty
Nike/Nike
15
N.C. A&T
Nike/Nike
15
Grambling State
Russell/Nike
16
St. Francis (Pa.)
Under Armour/
Under Armour
16
Boise State
Nike/Nike
SPOKANE
SCHOOL
JERSEY/SHOES
KANSAS CITY
SCHOOL
JERSEY/SHOES
1
Notre Dame
Under Armour/
Under Armour
1
Mississippi State
Adidas/Adidas
2
Oregon
Nike/Nike
2
Texas
Nike/Nike
3
Ohio State
Nike/Nike
3
UCLA
Under Armour/
Under Armour
4
Texas A&M
Adidas/Adidas
4
N.C. State
Adidas/Adidas
5
DePaul
Nike/Nike
5
Maryland
Under Armour/
Under Armour
6
LSU
Nike/Nike
6
Iowa
Nike/Nike
7
Wisconsin-
Green Bay
Adidas/Adidas
7
Arizona State
Adidas/Adidas
8
South Dakota State
Under Armour/
Under Armour
8
Syracuse
Nike/Nike
9
Villanova
Nike/Nike
9
Oklahoma State
Nike/Nike
10
Minnesota
Nike/Nike
10
Nebraska
Adidas/Adidas
11
Central Michigan
Adidas/Adidas
11
Creighton
Nike/Nike
12
Oklahoma
Nike/Nike
12
Princeton
Nike/Nike
13
Drake
Adidas/Adidas
13
Elon
Under Armour/
Under Armour
14
George Washington
Nike/Nike
14
American
Under Armour/
Under Armour
15
Seattle
Nike/Nike
15
Maine
New Balance/Nike
16
Cal State Northridge
Under Armour/
Under Armour
16
Nicholls State
Adidas/Adidas
Download the
NCAA Women Chart

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/03/16/Marketing-and-Sponsorship/NCAA-Women-Jersey-Shoe.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/03/16/Marketing-and-Sponsorship/NCAA-Women-Jersey-Shoe.aspx

CLOSE