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Marketing and Sponsorship

Serena Williams Files Trademark, Could Be Launching Beauty Line

An exact date of when Williams' beauty line will launch has yet to be announcedGETTY IMAGES

Serena Williams has "filed paperwork to trademark 'Aneres' ... for the purposes of 18 different beauty categories," according to Ariel Scotti of the N.Y. DAILY NEWS. Williams "seems to be on the verge of releasing a line of makeup, skincare and haircare products." Williams previously secured "Aneres" for the "name of her clothing line, but the new legal documents, filed Jan. 30, secure the rights for her brand to create 'make-up kits comprised of lipstick, lip gloss, eye shadow, powder, foundation, remover, eyeliner, and mascara; hair shampoo; dry shampoos; hair rinses; hair sprays and hair gels,' among other items" (N.Y. DAILY NEWS, 3/14). VIBE's Sierra Brown noted an "exact date of when her beauty line will launch has yet to be announced" (VIBE.com, 3/13).

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