Kingsford Charcoal today announced an official partnership with MLB. Kingsford has enlisted Baseball HOFer Johnny Bench, former MLBer David Ortiz, Mets P Noah Syndergaard and former Dodgers broadcaster Vin Scully to star in the company's campaign rolling out today that humorously encourages baseball fans to take the afternoon of Opening Day off. Meanwhile, Kingsford on Opening Day will host a tailgate at Globe Life Park (Kingsford).
GETTING IN THE GAME: The Drone Racing League has added BMW to its roster of corporate partners, with a goal of developing new high-performance drones and breaking existing speed records. DRL will bring its next-to-last race of the upcoming ’18 season, set for July 28, to the BMW Welt exhibition center and museum, also in Munich. The one-year deal comes a week after DRL announced another one-year sponsorship agreement with Cox Communications, and was brokered internally without agency support. BMW Head of Int'l Brand Experience Jörg Reimann did the deal for the car brand (Eric Fisher, Staff Writer).
STAY THIRSTY: AD AGE's E.J. Schultz reports Dos Equis is "closing the curtain on The Most Interesting Man in the World's second act after a disappointing showing." The brand, which "revamped the iconic campaign" in late '16 with a younger lead actor, is "sidelining the character amid sluggish sales trends." A new campaign "debuting today by Droga5 is called 'Keep It Interesante.'" Several more ads "will be rolled out during the year, including some that support the brand's sponsorship" of the CFP (ADAGE.com, 3/14).
