Marketing and Sponsorship

PGA Tour Makes Cologuard First Colon Cancer Screening Sponsor

By John Lombardo 3.1.2018

The PGA Tour has signed Cologuard, an at-home colon cancer screening test manufactured by Exact Sciences, to a three-year marketing deal that makes the company the official colon cancer screening sponsor of the Tour and the PGA Tour Champions. It is the first such deal for the Tour and includes global rights through '20. The deal comes prior to the start of this weekend’s Champions’ Cologuard Classic in Tucson. Exact Sciences Cologuard last November was named as the title sponsor of the three-year-old PGA Tour Champions stop. Through Cologuard, the company will have a presence at a number of PGA Tour Champions events to encourage screening to raise awareness about colon cancer. A media buy is also included in the deal. No agencies were used in the agreement.

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