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Volume 25 No. 6

Research and Ratings

ABC yesterday drew a 3.6 overnight for Cavaliers-Celtics in the 3:30pm ET window, marking the league’s fourth best game rating this season to date and best for an NBA Sunday afternoon game on ABC since ’15. The game, which featured a revamped Cavs lineup after the trade deadline, earned a 20.5 local rating in Cleveland-Akron. The No. 2 market was Columbus with an 8.1 local rating. Boston was No. 5 with a 5.5 rating. Meanwhile, ESPN’s “The Jump” on Thursday -- a special three-hour episode -- had its highest-rated episode ever with a trade deadline edition.

START YOUR ENGINES: NASCAR this year moved its Advance Auto Parts Clash – the season-opening non-points race for the Monster Energy Cup Series – to a Sunday afternoon slot. The race from 3:00-5:00pm ET yesterday drew a 1.4 overnight on FS1. Last year, rain moved the race to an early Sunday afternoon slot (1.0 overnight). Two years ago, Fox on a Saturday night drew a 2.6 overnight for the race in its traditional Saturday night slot.

The chart below lists overnight ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RATING
Pyeongchang Games: Opening Ceremony
2/9
NBC
8:00-11:00pm
15.0
"X Games Aspen Anthology"
2/10
ABC
3:00-5:00pm
0.4
"NBA Countdown"
2/10
ABC
8:00-8:31pm
1.2
NBA: Warriors-Spurs
2/10
ABC
8:31-11:00pm
2.2
College basketball: Florida-South Carolina
2/10
CBS
12:00-2:00pm
0.6
College basketball: Kansas-Baylor
2/10
CBS
2:00-4:00pm
0.9
PGA Tour: AT&T Pebble Beach Pro-Am: Third Round
2/10
CBS
4:00-7:00pm
1.6
College basketball: Butler-Villanova
2/10
Fox
12:00-2:15pm
0.9
College basketball: Xavier-Creighton
2/10
Fox
2:45-4:45pm
0.7
EPL: Leicester-Manchester City
2/10
NBC
12:30-2:30pm
1.0
Pyeongchang Games
2/10
NBC
3:00-6:00pm
6.5
Pyeongchang Games
2/10
NBC
8:00-11:15pm
12.5
Pyeongchang Games
2/10
NBC
11:45pm-12:45am
8.1
"NBA Countdown"
2/11
ABC
3:00-3:31pm
1.2
NBA: Cavaliers-Celtics
2/11
ABC
3:31-6:00pm
3.6
"NCAA March Madness Bracket Preview"
2/11
CBS
12:30-1:00pm
0.6
College basketball: Michigan-Wisconsin
2/11
CBS
1:00-3:15pm
0.8
PGA Tour: AT&T Pebble Beach Pro-Am: Final Round
2/11
CBS
3:15-6:45pm
1.5
Monster Energy NASCAR Cup Series:
Daytona 500 qualifying
2/11
Fox
12:00-2:00pm
1.4
Westminster Dog Show
2/11
Fox
2:00-4:30pm
1.0
NHL: Penguins-Blues
2/11
NBC
12:15-3:00pm
1.0
Pyeongchang Games
2/11
NBC
3:00-6:00pm
6.7
Pyeongchang Games
2/11
NBC
7:00-11:15pm
14.5
Pyeongchang Games
2/11
NBC
11:45pm-1:00am
5.8
Download the
Overnights