Monday, February 12, 2018
NBC Sees Lowest First Saturday Winter Games Audience In Years
When combined with cable and streaming, NBC Sports' total audience delivery was still the lowest for the first Saturday of a Winter Games since '06.
Strong Winds Taking Over Conversation In Pyeongchang
The wind was “blowing so hard” during the women's slopestyle competition spectators could see the jumpers "being blown across and being slowed down.”
Sources: Advertisers Expected To Spend Less On Pyeongchang Games
The cuts by "stalwart Olympics advertisers raise questions" about whether their concerns "could resonate with other brands in the future."
IOC’s New Tech Partners Collaborate, Compete At Same Time
IOC is turning more and more to diversified tech providers who are both competitors and cooperators, both b-to-b and b-to-c.
Joint World Cup Bid Among First Items On Cordeiro's To-Do List
One of Cordeiro’s "biggest challenges" will be convincing those inside and outside the federation he "will bring about real change."
On Location Experiences Generated $150M In Revenue From Super Bowl
The company sold 4,500 hotel rooms and "sold out all of its packages," while handling 10 tailgate parties and three postgame parties.
Angels Excited For Ohtani's Impact On Business Metrics
The Angels "do not plan to put up too many signs in Japanese" at the ballpark, and they likely will not "unveil a Japanese food stand."