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Volume 24 No. 217
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Blanket Coverage: Northwest Company Extends MLB License For Five More Years

The annual Sports Licensing & Tailgate Show begins tomorrow in Las Vegas, and leading blanket and bedding licensee Northwest Company is using the occasion to announce a five-year extension of its MLB license. Northwest’s deal continues it as the exclusive manufacturer of MLB-licensed throws, blankets and bedding. The company also has non-exclusive rights for other home, beach and bath products, along with backpacks and bags. Other Northwest exclusive licenses are with the NFL, Ohio State and USC.