With the Eagles on Sunday night hosting the team’s first NFC Championship since '05, team sponsors are readying activation plans. Santander, the Eagles' official retail bank, has presenting sponsorship rights for the game and will again underwrite traditional rally towels. Eagles VP/Corporate Partnerships Brian Napoli also noted Santander will get incremental team-controlled media (radio, digital, social, et al). Eagles cheerleaders and the team mascot, Swoop, made "pop-up" appearances at local Acme Markets (team sponsor) and other high-traffic commuter locations this week. Bud Light was the largest sponsor of a pep rally yesterday, promoting its “Dilly Dilly” campaign. Some of the A-B signage at Lincoln Financial Field also has been converted to carry that slogan. Meanwhile, Eagles Senior VP/Business Ari Roitman noted the team's success this season has helped with suite sales. Toward the end of '17, Roitman noted seven single-game suites were converted to long-term deals, with a minimum four-year commitment.
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