SBD/December 28, 2017/Marketing and Sponsorship

Company Men: Kobe, LeBron Play Key Role In Design Of New Uniforms For Lakers, Cavs

The Lakers as part of Nike's City Edition jersey collection "will introduce a black uniform" designed by Kobe Bryant that is "adorned with accents that honor one of the franchise’s legends" -- Bryant himself, according to Bill Oram of the ORANGE COUNTY REGISTER. The jerseys fe...

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