SBD/December 28, 2017/Marketing and Sponsorship

NBA Unveils "City Edition" Uniforms With Heavy Emphasis On Culture, City Locales

The NBA new Nike "City Edition" uniforms are "like nothing the league, nor pro sports, has seen before," according to A.J. Neuharth-Keusch of USA TODAY. The majority of the new uniforms were unveiled yesterday, and each version "dives deep into city and team culture, referencing everything...

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