Eurosport Partners With Wasserman's Cycle Media For Pyeongchang Games

Discovery Communications has partnered with Wasserman’s sports firm, Cycle Media, to "produce a raft of original content" for the Pyeongchang Games, according to Peter White of DEADLINE. Cycle is to "create social media-friendly sports content that Discovery’s Eurosport can share across its digital platforms during the event." Cycle will "power Eurosport’s Snapchat Discover Channels across four key European markets: UK, Germany, Norway and Sweden, blending original footage with Olympic Games highlights" (DEADLINE.com, 12/20). MULTICHANNEL NEWS' Mike Farrell noted the deal also "presents opportunities for brands to associate with the Olympics broadcasts, as well as sponsorship and advertising inventory opportunities across social channels" (MULTICHANNEL.com, 12/20).