Menu
Media

Upstart Major League Rugby Reaches Two-Year Broadcast Deal With CBS Sports Network

Major League Rugby has secured a two-year broadcast deal with CBS Sports Network to air 13 games annually starting with its inaugural '18 season. MLR will launch in April with a seven-team league, playing a 10-week schedule in the 15-man rugby union version of the sport. The charter teams in the single-entity league will be Austin; Glendale, Colo.; Houston; New Orleans; Salt Lake City; San Diego; and Seattle. The league is the creation of several amateur rugby clubs along with as-yet-unnamed capital partners. CBSSN is committed to one “Game of the Week” feature on 10 regular-season Saturdays, two semifinals and the championship game. With one of the seven teams on a bye each week, that leaves two other games weekly (20 total) for RSNs and a streaming deal league execs still hope to sign. Financial terms of the deal were not disclosed, but MLR retains part of the advertising inventory and will pay for production, MLR’s media and sponsorship consultant Michael Jaquet said. CBSSN has committed promotional resources. CBS Sports Exec VP/Programming Dan Weinberg said the net wants to claim a bigger stake in rugby, which to date has been limited to a few one-off events on CBS platforms. “We really like the sport; we’re believers in the sport,” he said. "We think it showcases athletes in a unique way, with power and speed. The league is terrific and we’re pleased to be the primary partner." CBSSN is distributed to 57 million households and is not rated.

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/11/07/Media/Major-League-Rugby.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/11/07/Media/Major-League-Rugby.aspx

CLOSE