Taco Bell's "Perfect Union" spot, which promotes its new $5 Crispy Chicken Quesadilla Box, generated 120.3 million media impressions Oct. 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided by real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 245 ads that debuted during sports programming that week, and it marks the second time the brand has topped the weekly debut charts in the past three weeks. Warner Brothers' "Still Fighting" spot, which touted this week's release of "Middle-Earth: Shadow Of War" for XBox One, aired 244 times during sports programming, the most of any of the week's debuts.
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NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (Oct. 3-9)
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BRAND (SPOT)
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IMPRESSIONS*
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AIRINGS*
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TV SPEND**
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SPORTS PROGRAMMING
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Taco Bell Crispy Chicken Quesadilla Box ("Perfect Union")
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120,325,504
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98
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$5,109,807
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NFL, MLB, college football
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McDonald's Buttermilk Crispy Tenders ("Dinner at Grandma's: Sunday")
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110,511,872
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81
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$10,930,279
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NFL, college football
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Chevrolet Truck Month ("Choice Without Compromise")
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85,126,051
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160
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$3,628,427
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NFL, college football, NASCAR
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Middle-Earth: Shadow of War ("Still Fighting," featuring 'Zombies,' by The Cranberries)
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83,009,782
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244
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$4,070,989
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NFL, college football, NHL
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Google Pixel 2 ("Question Mark" featuring 'Warriors,' by Too Many Zooz)
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73,634,069
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30
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$11,045,965
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NFL, MLB
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NOTES: * During sports programming. ** Includes some non-sports programming.
