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Volume 26 No. 49
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Now He's Cooking: Boomer Esiason To Promote Indoor Johnsonville Sizzling Sausage Grill

CBS NFL analyst Boomer Esiason has signed a multiyear deal to endorse the Johnsonville Sizzling Sausage Grill, which is specifically aimed at cooking indoors. A pair of TV ads, shot last month in New Jersey, will begin airing next month, one of which shows Esiason playing hockey. The campaign will also use Esiason in print, radio, digital and social media pushing the $79.99 grill, which is sold through various online retailers, including Amazon. Johnsonville has been a longtime supporter of the Boomer Esiason Foundation and the relationship grew from there. New Jersey-based 16W Marketing Partner Steve Rosner is Esiason's longtime marketing agent. The Sizzling Sausage Grill joins the George Foreman electric grill as celebrity-driven products in the indoor-cooking appliance category.