Burger King's "Summer Deal" spot, which touts its grilled hot dogs, generated 16.4 million media impressions from July 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 113 ads that debuted during sports programming that week. However, Farmers Insurance's French Open spot featuring Andre Agassi earned the highest attention score of the top five ads, at 99.2%, meaning that less than 1% of viewers interrupted the ad for any reason.
|
NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (JULY 3-9)
|
| BRAND (SPOT) |
IMPRESSIONS*
|
AIRINGS*
|
TV
SPEND**
|
AGENCY
|
SPORTS
PROGRAMMING
|
Burger King
(“Summer Deal”) |
16,357,349
|
228
|
$4,641,418
|
Pitch
|
WWE "Monday Night Raw"
(USA); "SportsCenter" (ESPN)
|
Geico
(“Running of the Bulldogs”) |
14,571,225
|
154
|
$2,036,883
|
The Martin
Agency
|
Tour de France (NBC);
MLB (Fox); Wimbledon (ESPN)
|
Farmers Insurance
(“Hall of Claims:
Swing Set Standoff”) |
11,488,192
|
39
|
$1,776,302
|
RPA
|
Wimbledon (ESPN)
|
Lavazza (“Roland Garros
2017,” with Andre Agassi) |
9,393,679
|
41
|
$208,271
|
n/a
|
Wimbledon (ESPN)
|
Bass Pro Shops
(“T-Shirts & Tents”) |
7,982,377
|
173
|
$460,010
|
n/a
|
Wimbledon (ESPN)
|
NOTES: * = During sports programming. ** = Includes some non-sports programming.
