SBD/July 14, 2017/Research and Ratings

Burger King Spot Leads New Sports Ads In Exposure; Wimbledon Providing For Advertisers

Burger King's "Summer Deal" spot, which touts its grilled hot dogs, generated 16.4 million media impressions from July 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis of data from real-time TV ad attention...

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