Dell's "Spider-Man: Homecoming" spot, which touts its Inspiron 15 7000 Gaming computer around the Marvel film that is being released on Friday, generated 28.8 million media impressions June 26-July 2 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. That was the most of any of the five ads that debuted during sports programming that week. However, Expedia's "Sea Turtles" spot had the highest attention score of the top five ads, at 97.6%, meaning that just 2.4% of viewers interrupted the ad for any reason.
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NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (JUNE 26-JULY 2)
|
|
BRAND (SPOT)
|
IMPRESSIONS*
|
AIRINGS*
|
TV
SPEND**
|
AGENCY
|
SPORTS PROGRAMMING
|
|
Dell Inspiron 15 7000
("Spider-Man: Homecoming"
|
28,806,663
|
166
|
$3,762,163
|
Y&R
|
MLB on ESPN
|
|
Popeye's Cheddar Biscuit Butterfly Shrimp ("Ride")
|
15,363,071
|
61
|
$3,072,239
|
GSD&M
|
WWE "Monday Night Raw," WWE "Smackdown" on USA
|
|
Wendy's Frosty
("Feel Free to Freak Out")
|
14,717,832
|
492
|
$2,875,297
|
Kaplan Thaler Group; VML
|
NBA Summer League and "SportsCenter" on ESPN
|
|
2018 Chevrolet Equinox
("Valet")
|
14,707,296
|
39
|
$872,415
|
McCann Erickson; Commonwealth/McCann
|
MLB on Fox; NASCAR on NBC
|
|
Expedia
("Sea Turtles")
|
9,132,513
|
215
|
$1,262,326
|
Wunderman; 180LA
|
"SportsCenter" on ESPN
|
NOTES: * = During sports programming. ** = Includes some non-sports programming.
