With the NFL regular season just over two weeks away, Panini is launching a marketing campaign to back its new exclusive trading-card license with the league. The ads, shot during the NFLPA Rookie Premiere at the L.A. Coliseum by agency Conscious Minds, focus on the top rookies’ preparations before walking through the tunnel onto the field for the first time before capturing that moment on a Panini Donruss trading card. Featured in the ad are Rams QB Jared Goff, Eagles QB Carson Wentz, Cowboys RB Ezekiel Elliott, Broncos QB Paxton Lynch, Redskins WR Josh Doctson, Vikings WR Laquon Treadwell, Titans RB Derrick Henry and Bills QB Cardale Jones. A 60-second spot will be pushed later this week across social platforms including YouTube. The 30-second ad will begin airing on Disney XD, Cartoon Network, Nickelodeon and NFL Network later this week. Additionally, each player has a 15-second spot which will be released leading up to the start of the season on digital platforms and social media. Panini earlier this year displaced Topps, with which it had split NFL trading-card rights previously. A month-long social media campaign backing Panini’s Donruss brand and its Panini Gridiron digital trading card app using Bengals QB Andy Dalton, Raiders QB Derek Carr, Vikings QB Teddy Bridgewater, Steelers RB DeAngelo Williams, Patriots S Devin McCourty, Seahawks RB Thomas Rawls and Bears RB Jeremy Langford also launches this week.
