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On The Ground in Rio

Chevy Spot Promoting Four Vehicles Still Leads Olympic Ad Spending

Through the first six days of Olympic broadcasts on NBC and its sister networks, 319 brands have generated 584 unique ads and 5,983 total airings worth an estimated $377 million, according to a SportsBusiness Journal analysis of iSpot.tv data. The most expensive spot is Chevrolet’s ad featuring its Camaro, Equinox, Malibu and Silverado line-up of vehicles. The ad has had 46 nationally airings at a $9.3 million value.

Rio TV Ad Buys

Rank Brand Ad title No. of airings Estimated TV spend
1 Chevrolet Up: Camaro, Equinox, Malibu, Silverado HD 46 $9,308,601
2 VISA The Carpool to Rio 50 $6,750,059
3 Dick's Sporting Goods Gold in US 26 $5,835,333
4 Samsung Mobile Busy, Busy, Busy 12 $5,702,583
5 McDonald's A Better McNugget 40 $5,526,375

Source: SBJ analysis of iSpot.tv data

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