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On The Ground in Rio

Automakers Top Olympic Ad Spending With $60M Across NBC Networks

Automakers have spent $60.4 million in advertising during Olympics broadcasts on NBC and its sister networks through Day 5 of the Rio Games, the most of any industry, according to a SportsBusiness Journal analysis of iSpot.tv data. Nineteen different auto brands have been featured during a total of 491 spots. Chevrolet’s “Up: Camaro, Equinox, Malibu and Silverado,” a McCann Erickson-produced ad, has been the most expensive automobile spot, costing an estimated $7.53 million to run during 37 slots to date.

Olympic Ad Spending

Industry (no. of brands) No. of airings Estimated TV spend
Automakers (19) 491 $60,410,817
Insurance (6) 367 $31,937,917
Banks/credit cards (7) 151 $20,009,137
Movies (12) 181 $18,933,265
Quick-serve restaurants (8) 184 $15,435,496

Source: SBJ analysis of iSpot.tv data

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