Seahawks Partner With Windemere Real Estates For #Tacklehomelessness Campaign

The Seahawks and Windermere Real Estate have struck a "three-year sponsorship deal" that formally makes Windermere the team's official real estate company, according to Patti Payne of the PUGET SOUND BUSINESS JOURNAL. Windermere co-President Jill Wood said that the centerpiece of the sponsorship "is an uplifting social campaign entitled #tacklehomelessness." Windermere will donate $100 "for every Seahawks' home tackle for the coming three seasons, with the funds raised going to Seattle-based YouthCare." Wood "is hoping that when the community sees the campaign logo in CenturyLink, on broadcasts and at other venues that people will be inspired to help the #tacklehomelessness campaign." There will be "media and fan-focused promotional events throughout the seasons" as well (BIZJOURNALS.com, 7/25).