Toyota has signed a sponsorship with U.S. Youth Soccer and will be activating at the '16 USYS National Championship at the Toyota Soccer Center in Frisco, Texas, as the official automobile. The Sienna and Highlander will be the featured vehicles. Along with a soccer-themed “Let’s Go Play Zone," Toyota will be hosting players from FC Dallas. The sponsorship was negotiated and is being managed by Paragon Marketing Group (Terry Lefton, Editor-at-Large).
FEELIN' LUCKY: In Baltimore, Joshua Gordon noted the Maryland Lottery this year will have "two different Ravens scratch-off tickets priced at $2 and one at $5." The organization previously "had only offered a $5 price point during their partnership with the Ravens." Popular prizes such as "season tickets for a year, season tickets for 20 years and cash prizes return." Six winners "will be able to travel by train" to the Oct. 16 road game against the Giants, while five winners "will travel by air" to the Dec. 12 "MNF" game against the Patriots in Foxborough (BIZJOURNALS.com, 7/25).
ARMOUR ALL: In Baltimore, Lorraine Mirabella noted Under Armour "has launched a campaign in Canada to find boys and girls to represent the brand's next generation of athletes." UA and Sport Chek, Canada's largest sporting goods retailer, will select one boy and one girl -- between the ages of 7 and 12 -- to serve as UA "athletes and youth ambassadors for the brand" (BALTIMORESUN.com, 7/25). Meanwhile, UA's newest women's campaign shows endorsers such as skier Lindsey Vonn promoting the Armour Mid Crossback sports bra (BALTIMORESUN.com, 7/25).
WHEELS & DEALS: Nickelodeon yesterday announced driver Bubba Wallace will have a "Teenage Mutant Ninja Turtles" paint scheme on his No. 6 Ford Xfinity Series ride for the Sept. 17 race at Chicagoland Speedway. Nickelodeon is the title sponsor of the next day's Teenage Mutant Ninja Turtles 400 Sprint Cup race at the track (Nickelodeon)....Stewart-Haas Racing "will field a NASCAR Xfinity team" in '17. The driver and sponsor for the team "will be announced before the season is over." The team will operate from SHR’s Kannapolis HQ (CHARLOTTE OBSERVER, 7/26).
