Kia was the top overall TV ad spender during the NBA and NHL conference finals, spending nearly $4.9M during that span, with 13 different commercials airing a total of 177 times across TNT, ESPN, NBC and NBCSN, according to an SBJ/SBD analysis of data from iSpot.tv. Kia's most valuable spot, called "1,000 percent," generated $1.5M for the brand. That spot features Cavaliers F LeBron James reading a tweet from someone who says that there is a "1,000% chance" that James does not actually drive a Kia. James corrects the Twitter user and says that the probability of him driving his '16 K900 is actually 100%. Kia got almost all of their conference finals exposure via NBA game ads, airing only one spot during NHL games. Samsung ranked second to Kia in overall exposure with $4.6M. Looking at the NHL alone, Lexus led all brands with $3.2M in exposure.
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TOP TV AD SPENDERS DURING NBA CONFERENCE FINALS
|
|
RANK
|
BRAND (UNIQUE ADS)
|
TOTAL ADS
|
ESTIMATED TV SPEND
|
|
1
|
Kia (12)
|
166
|
$4,511,110
|
|
2
|
Samsung (7)
|
285
|
$4,144,525
|
|
3
|
Warner Bros. (5)
|
220
|
$3,618,777
|
|
4
|
Toyota (6)
|
70
|
$3,497,149
|
|
5
|
State Farm (10)
|
169
|
$3,315,775
|
|
TOP TV AD SPENDERS DURING NHL CONFERENCE FINALS
|
|
RANK
|
BRAND (UNIQUE ADS)
|
TOTAL ADS
|
ESTIMATED TV SPEND
|
|
1
|
Lexus (12)
|
76
|
$3,209,982
|
|
2
|
Honda (5)
|
66
|
$2,416,665
|
|
3
|
Geico (9)
|
86
|
$2,282,931
|
|
4
|
Discover Card (6)
|
62
|
$1,847,947
|
|
5
|
Coors (3)
|
77
|
$1,613,118
|
|
TOP TV AD SPENDERS DURING NHL+NBA CONFERENCE FINALS
|
|
RANK
|
BRAND (UNIQUE ADS)
|
TOTAL ADS
|
ESTIMATED TV SPEND
|
|
1
|
Kia (13)
|
177
|
$4,870,268
|
|
2
|
Samsung (7)
|
294
|
$4,625,759
|
|
3
|
Toyota (7)
|
85
|
$4,199,705
|
|
4
|
Geico (11)
|
161
|
$4,171,599
|
|
5
|
Coors (8)
|
148
|
$3,933,533
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