Five MLB Teams Participating In Season-Long Delta SkyMiles Program

Delta is tying together five of its MLB team sponsorships for a season-long, baseball-themed frequency/loyalty platform. The Delta Dugout program, expanded from two to five MLB teams this year, will run June 1-Sept. 3 and will work in conjunction with the carrier's SkyMiles program. Delta Dugout offers SkyMiles customers unique experiences with the Braves, Mets, Tigers, Twins and Yankees. Top prizes include suites, trips to the field for batting practice, signed merchandise, game tickets and Delta gift certificates. Players signed to support the promotion are Baseball HOFer-elect John Smoltz, former Yankees P Mariano Rivera, Mets P Matt Harvey, Tigers P David Price and Twins 3B Trevor Plouffe. They will do in-stadium ads and media tours for Delta. Other support includes traditional, digital and social media, and in-stadium “Delta Days." Octagon developed the strategy and programming concepts that revised the approach Delta had taken in previous years. MKG handles event production and design.