Sports Business Awards: Octagon Wins Best In Corporate Consulting

The first thing visitors to Octagon's Norwalk, Conn., headquarters notice are the two Sports Business Awards prominently displayed on the front reception desk. Now there is a new one to add. "I made room for a another one there this morning, and I worried that might jinx it," joked CEO Rick Dudley minutes after the IPG shop became the first agency to win three Best in Corporate Consulting awards. "We don't often look for the limelight, but every once in a while, it's nice to win." Dudley cited Octagon's work on behalf of six FIFA World Cup clients as an important reason for SBJ trophy No. 3. "We just crushed it there, so we're as proud of that work as anything," he said. At a time when client/agency relationships routinely last months, Octagon has retained clients like BMW and Sprint for decades. "It's all about over servicing," said Dudley. "We agree on the financials and what we'll deliver in exchange and then we give them more."