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Marketing and Sponsorship

You're With Me, Leather: Dooney & Bourke Launch New Line Featuring 13 Colleges

New college-licensed items from leather bags and accessories marketer Dooney & Bourke are hitting retail in time for holiday shopping. A license with CLC, completed in July, gives D&B licensing to 13 schools: Alabama, Arkansas, Auburn, Clemson, Florida, Florida State, Georgia, LSU, Nebraska, Penn State, South Carolina, Tennessee and Texas A&M. Eight cotton-coated leather products include a wrist bag ($88 retail), clutch ($128) and larger bags at $249 and up. Distribution for the new line includes specialty retailers, and department stores like Macy’s, Dillard's and Nordstrom. D&B also has licenses from Disney and MLB.

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