Vera Bradley To Be Presenting Sponsor Of Ice Dancing Show Featuring U.S. Gold Medalists

Handbag and luggage brand Vera Bradley is making its first run at sports sponsorship with a presenting sponsorship of “Shall We Dance on Ice,” a live performance and TV show that includes performances from Olympic Gold Medal-winning ice dancers Meryl Davis and Charlie White. The show is part of the Colgate Skating Series on ABC produced by Disson Skating. The performance will be staged Dec. 16 at U.S. Cellular Center in Bloomington, Ill., and presented as a two-hour show on ABC Feb. 21 and March 7. Vera Bradley gets a store appearance from the talent, vignettes with some of the skating stars during the TV show and on-ice branding.