THE DAILY presents a comprehensive list of the official corporate partners of the NBA for the '14-15 season. NBA corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. See the whole sports business portfolio for the NBA at Resource Guide LIVE.
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'14-15 NBA LEAGUE SPONSORS
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| BRAND |
CATEGORY |
| 2K Sports |
Video game software |
| American Express |
Credit card |
| adidas |
Apparel/footwear |
| Anheuser-Busch InBev |
Beer (alcohol, non-alcoholic malt beverage) |
| AutoTrader.com |
Online auto retailer |
| BBVA |
Banking |
Cisco Systems
|
Information technology and networking solutions |
| Coca-Cola |
Soft drink, juice, flavored beverage |
| Diageo |
Spirits |
| Foot Locker |
Athletic retailer |
| Gatorade |
Sports drinks, nutrition |
| Harman |
Audio |
| Kia Motors |
Automotive |
| Kumho Tire |
Tire |
| Nike |
Footwear |
| Samsung |
Handset, Tablet, TV |
| SAP |
Business analytic software, business intelligence software |
| Spalding |
Basketballs, backboards |
| Sprint |
Wireless service provider |
| State Farm |
Insurance |
| Taco Bell |
QSR |
