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Volume 24 No. 155
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New Chevron/Texaco Promo Ties Into Company's West Coast Football Sponsorships

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon or Washington must use at least one ingredient purchased at a Chevron or Texaco in a recipe. A cookoff at the Rose Bowl on Jan. 1 will decide the winner, who will get a $25,000 gas card. Media support includes digital advertising and various media obtained through sponsorships with the NFL Cardinals and Seahawks, as well as USC, Stanford, Oregon and Oregon State. AdSport, Phoenix, is handling the creative.