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Marketing and Sponsorship

Marketplace Roundup

The '18 Pyeongchang Olympic Organizing Committee yesterday signed South Korea-based telecom company KT Corp. as its "first domestic sponsor." The AP noted this comes after "months of concerns that Pyeongchang had yet to secure a domestic sponsor, nearly three years after being awarded" the Winter Games (AP, 7/1).

CHEVY OR BUST: NASCAR driver Dale Earnhardt Jr. said of the potential of him driving a race car other than a Chevrolet, "I can’t imagine ever doing anything else." Earnhardt, appearing on Motor Racing Network's "NASCAR Live," added, "I love the relationship I have with Chevrolet. I believe in their product. That’s what I got in my garage. Among other manufacturers, I have no interest in driving a Toyota or a Ford. I couldn’t even imagine it" (MRN.com, 7/1).

BUBBA'S SPARKS: In West Virginia, Rich Stevens notes golfer Bubba Watson "moved into his house" on The Greenbrier resort property about a month ago. A billboard along I-64 features photos of Watson and Basketball HOFer Jerry West -- who also "owns a home on the property -- that reads 'Live Where Legends Live.'" Watson: "It’s pretty funny. You’re talking about Jerry West, a legend in his sport and then there’s me. Basically it’s like I won the lotto and they put my picture up next to his. I’ve gotten to meet him a few times" (CHARLESTON DAILY MAIL, 7/2).

MINIMAL MOVES: Minimalist footwear brand Skora yesterday announced that it is moving its HQs from Portland to Seattle. Skora Founder & CEO David Sypniewski said that the company "is moving north in part because it wants to be closer to retail partners Amazon and Nordstrom" (Portland OREGONIAN, 7/2).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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