SBD/August 29, 2013/Marketing and Sponsorship

Watson To Represent The Greenbrier On PGA Tour With Logo Emblazoned On Golf Bag

Bubba Watson (l) appeared in a commercial for The Greenbriar earlier this year
Golfer Bubba Watson on Tuesday announced that he will "join The Greenbrier professional staff and will represent the resort on the PGA Tour, joining the likes of Webb Simpson, Kenny Perry and pro emeritus Tom Watson," according to Ryan Pritt of the CHARLESTON GAZETTE. Watson, who is in the process of building a home at The Greenbrier and "even appeared in a commercial for the resort with Nick Faldo and Jerry West earlier this year," will play with the course's logo on his golf bag. Greenbrier Owner Jim Justice, who appeared alongside Watson, also announced that the course will have a "new feature to be added to the Old White TPC in honor of The Greenbrier's new partnership with Watson." The course's longest tee boxes "will now be referred to as 'Bubba tees' and any guest that can shoot a 90 or better from them will have his or her name entered into a raffle with three winners being chosen to play a round with Watson and Justice." Justice said of Watson, "We have a real, live relationship going. His values are rock solid and he's grounded and that's what I think The Greenbrier should be all about" (CHARLESTON GAZETTE, 8/28).

MAKING THE ROUNDS: In Hartford, Tom Yantz reported Watson "recently was at Westwood Golf Course in Farmington for an ESPN commercial shoot." The course was "closed for part of the day on Aug. 19 so that Watson ... could be filmed." Westwood GC pro Larry Graham said that Watson and the ESPN crew "went to the 215-yard sixth hole to shoot a promo" for "SportsCenter" that Graham said is "scheduled to start showing late next month." Graham said that "about 50 extras, 50 people on the production crew and Watson were on the course" from 7:30am-1:00pm ET (HARTFORD COURANT, 8/28).
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