Sports Illustrated began ’14 with a slight dip in print ad revenue, as Q1 saw $146.0M compared to $147.8M last year during the same period (one less issue in '14), according to data from the Publishers Information Bureau. The Q1 data for SI does not include the annual swimsuit issue, which had its most ad pages since ’07. Despite the drop, SI still ranks second among all major consumer publications, behind only People magazine ($253.4M). ESPN The Mag ad revenue was flat during Q1, with the publication ranking 15th among consumer publications. SI for Kids continued to show big gains during Q1. The publication had a 20% jump during FY ’13, and Q1 revenue this year was up 36%. Seeing sharp drops in Q1 were Cycle World (-33%) and Golf World (-11%).
| SPORTS MAGAZINE PRINT AD REVENUE DURING Q1 |
| PUBLICATION | '14 | '13 | % +/- |
| Sports Illustrated | $146,048,946 | $147,848,998 | -1.2% |
| ESPN The Magazine | $52,417,598 | $52,357,972 | 0.1% |
| Golf | $43,459,863 | $42,722,393 | 1.7% |
| Golf Digest | $25,259,819 | $26,691,218 | -5.4% |
| Runners World | $19,427,340 | $21,025,476 | -7.6% |
| Bicycling | $6,328,139 | $6,266,581 | 1.0% |
| Golf World | $5,705,870 | $6,438,342 | -11.4% |
| Tennis | $3,320,613 | $3,521,871 | -5.7% |
| Cycle World | $2,489,836 | $3,687,265 | -32.5% |
| SI for Kids | $1,502,748 | $1,105,912 | 35.9% |
