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SBD/February 19, 2014/Marketing and Sponsorship
SI's 50th Anniversary Swimsuit Issue Has 107 Ad Pages, Most In Seven Years
Published February 19, 2014
SKY'S THE LIMIT: In Tulsa, Matthew Clayton noted WNBA Shock G Skylar Diggins is "one of three athletes to be featured" in this year's Swimsuit Issue, joining U.S. women's national soccer team F Alex Morgan and surfer Anastasia Ashley (TULSAWORLD.com, 2/18). The AP's Doug Feinberg wrote the magazine appearance is the latest example of Diggins "expanding her brand" during the offseason. Diggins "soon will be promoting a chocolate milk drink" to go along with deals for Nike and Sprint. That makes Diggins, who "seems to have the 'it' factor that marketers covet," one of the WNBA's "most marketed players." It is "no wonder Jay Z and Roc Nation signed her as their first female athlete last spring." Nike has produced a "variety of Diggins' trademark headbands," though she "won't be able to wear them on the court during WNBA games" due to the league's marketing deal with adidas. There also will be a "15-minute Nike+ Training Club app workout coming out in early April" (AP, 2/13).