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Volume 25 No. 239
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Final Ratings: FS1 NASCAR Truck Series Opener Up From Speed In '13, Down From '12

FS1 averaged 1.5 million viewers for the season-opening NASCAR Camping World Truck Series race from Daytona Int’l Speedway last Friday night, up 7% from 1.4 million viewers for the race on Speed last season. The viewership was FS1’s ninth-best audience since its launch last August. While the NextEra Energy Resources 250 was up from ’13, the audience was down 23% from the ’12 audience and down 16% from ’11. Meanwhile, ESPN drew 2.7 million viewers for the season-opening Nationwide Series DRIVE4COPD 300 last Saturday afternoon, down from 3.36 million viewers for last year’s race, which featured a multicar crash at the conclusion of the race that resulted in several fans being injured. The ‘14 figure also is down from ’11, which marked the most-viewed NNS race ever on cable TV as Danica Patrick made her NASCAR debut.

SEASON-OPENING NASCAR CAMPING WORLD TRUCK SERIES RACE AUDIENCE TREND
YEAR
NETWORK
VIEWERS (000)
'14
FS1
1,502
'13
Speed
1,402
'12
Speed
1,961
'11
Speed
1,791

MIX & MATCH: CBS, which airs the WGC-Accenture Match Play Championship in years that NBC has Winter Olympic coverage, drew 2.5 million viewers for the Jason Day-Victor Dubuisson final last Sunday. The event went long and did not conclude on CBS, with Golf Channel drawing 1.7 million viewers for the last 30 minutes. CBS’ audience is down 1% from 2.7 million viewers last year on NBC, when Matt Kuchar defeated Hunter Mahan. However, the audience was up significantly from 1.7 million viewers for the Ian Poulter-Paul Casey final the last time CBS aired it in ’10.

WGC-ACCENTURE MATCH PLAY AUDIENCE TREND FOR FINAL DAY
YEAR
NETWORK
RATING
VIEWERS (000)
FINAL MATCHUP
'14
CBS
1.8
2,523
Jason Day-Victor Dubuisson
'13
NBC
1.8
2,560
Matt Kuchar-Hunter Mahan
'12
NBC
2.3
3,335
Hunter Mahan-Rory McIlroy
'11
NBC
1.7
2,559
Luke Donald-Martin Kaymer
'10
CBS
1.2
1,661
Ian Poulter-Paul Casey
 

NOTES: ESPN averaged 2.29 million viewers for the Duke-North Carolina men’s basketball game on Feb. 20, marking the lowest audience for the matchup since the teams met in the ACC Tournament in ’11.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
Sochi Olympics: Closing Ceremony
2/23
NBC
8:33-10:36pm
8.7
15,117
Sochi Olympics (primetime)
2/21
NBC
8:30-11:00pm
8.8
14,934
Sochi Olympics (primetime)
2/22
NBC
8:30-11:00pm
7.8
13,280
Sochi Olympics: "Tonya & Nancy"
2/23
NBC
7:00-8:33pm
7.8
12,723
NASCAR Sprint Cup: Daytona 500 (part 1)
2/23
Fox
1:30-2:17pm
6.3
10,100
NASCAR Sprint Cup: Daytona 500 (part 2)
2/23
Fox
8:25-11:23pm
5.5
9,100
Sochi Olympics (afternoon)
2/23
NBC
2:00-6:00pm
4.0
6,277
Sochi Olympics (afternoon)
2/22
NBC
2:30-6:00pm
32.0
4,925
Sochi Olympics (late night)
2/22
NBC
12:00-1:00am
3.1
4,726
Sochi Olympics (late night)
2/21
NBC
12:30-1:15am
2.8
4,608
NBA: Bulls-Heat
2/23
ABC
3:45-6:10pm
2.4
3,661
Sochi Olympics: Men's Gold Medal Hockey: Canada-Sweden
2/23
NBC
6:30-10:00am
2.5
3,614
WGC: Accenture Match Play Championships: Final
2/23
CBS
2:13-7:14pm
1.8
2,523
NBA: Clippers-Thunder
2/23
ABC
12:55-3:45pm
1.7
2,495
College Basketball: Michigan State-Michigan
2/23
CBS
12:00-2:13pm
1.4
2,167
WGC: Accenture Match Play Championships: Semifinals
2/22
CBS
2:31-6:11pm
1.3
1,756
College Basketball: (regional)
2/22
CBS
12:00-2:22pm
1.1
1,660
"Daytona 500 Bash at the Beach"
2/22
Fox
8:00-10:00pm
1.0
1,515
Liga MX: Club America-UNAM Pumas
2/22
Univision
5:55-8:00pm
0.8
1,422
EPL: Manchester United-Crystal Palace
2/22
NBC
12:30-2:30pm
0.7
1,061
"NBA Countdown"
2/23
ABC
12:30-12:55pm
0.7
1,026
Liga MX: Leon-Santos Laguna
2/22
Telemundo
9:00-11:05pm
0.3
547
"ESPN Sports Saturday"
2/22
ABC
4:00-6:00pm
0.4
483
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
College Basketball: Syracuse-Duke
2/22
ESPN
6:56-9:06pm
2.4
4,159
NBA: Heat-Thunder
2/20
TNT
8:15-10:52pm
2.5
3,836
NASCAR Sprint Cup: Budweiser Duels
2/20
FS1
7:00-9:57pm
1.9
3,122
NASCAR Nationwide Series: DRIVE4COPD 300
2/22
ESPN
1:10-3:45pm
1.8
2,737
College Basketball: Duke-North Carolina
2/20
ESPN
9:08-11:17pm
1.5
2,285
Sochi Olympics
2/22
NBCSN
10:00am-2:30pm
1.4
2,246
NBA: Rockets-Warriors
2/20
TNT
10:52pm-1:49am
1.4
2,039
Sochi Olympics
2/21
NBCSN
6:00am-3:00pm
1.2
1,699
WGC: Accenture Match Play Championships: Final
2/23
Golf
7:14-7:45pm
1.1
1,681
"College GameDay"
2/22
ESPN
6:26-6:56pm
1.0
1,628