ESPN saw its margin as the most widely trafficked U.S. sports site tighten considerably in January, according to monthly comScore reach rankings, but held on to the top spot in the category for a fifth consecutive month. ESPN’s gap over No. 2 entity Yahoo Sports-NBC Sports Network fell from nearly 12 million unique visitors in December to slightly more than 4 million uniques last month. But ESPN continued its ongoing run topping both reach and engagement metrics, also leading the category with an average of 83 minutes per user during the month.
|
RANK
|
SITE |
UNIQUES (000)
|
|
1
|
ESPN |
62,007
|
|
2
|
Yahoo Sports-NBC Sports Network * |
57,890
|
|
3
|
Bleacher Report-Turner Sports Network ** |
47,418
|
|
4
|
FoxSports.com on MSN |
46,807
|
|
5
|
USA Today Sports Media Group *** |
41,593
|
|
6
|
NFL Internet Group |
39,268
|
|
7
|
CBS Sports |
30,917
|
|
8
|
SB Nation |
30,653
|
|
9
|
Sporting News Media/Perform Sports |
29,430
|
|
10
|
Sports Illustrated sites |
21,429
|
|
11
|
Deadspin.com |
13,828
|
|
12
|
MLB |
11,091
|
|
13
|
NHL Network |
9,551
|
|
14
|
Active.com sites |
8,421
|
|
15
|
CineSport |
7,890
|
| |
|
|
NOTES: * = Includes Rivals.com, ThePostGame.com, and Rotoworld. ** = Includes NBA.com, PGA.com, NCAA.com, and WNBA.com. *** = Includes 81 local Gannett newspapers sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group, The Big Lead and For The Win. ^ Includes National Football Post and the Fansided Network.
