Fox sold out all of the ad spots for Super Bowl XLVIII more than two months ago. The chart below presents a quarter-by-quarter run down of the advertisers in Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime. Pregame, halftime and postgame spots are not included in the chart. Also not listed below are spots promoting the NFL and its affiliated properties (THE DAILY).
| ADVERTISER | LENGTH | AD AGENCY |
| FIRST QUARTER |
| A-B InBev (new aluminum packaging) | :30 | Cannonball, St. Louis |
| A-B InBev (Bud Light) | :60 | BBDO, N.Y. |
| Cheerios (General Mills) | :30 | Saatchi & Saatchi, N.Y. |
| GM (Chevy Silverado) | :60 | Leo Burnett, Detroit |
| GM (Chevy Silverado) | :60 | Leo Burnett, Detroit |
| GoDaddy | :30 | Deutsch, N.Y. |
| Hyundai (Elantra) | :30 | Innocean, Huntington Beach |
| SECOND QUARTER |
| A-B InBev (Bud Light) | :30 | BBDO, N.Y. |
| Bank of America | :60 | Hill Holiday, Boston/Mad Agency, London |
| CarMax | :30 | Silver + Partners, N.Y. |
| Coca-Cola | :60 | Wieden + Kennedy, Portland |
| H&M | :30 | In-house (Red Room) |
| Hyundai (Genesis) | :30 | Innocean, Huntington Beach |
| Pepsi | :30 | Mekanism, N.Y. |
| T-Mobile | :30 | Butler, Shine, Stern & Partners, Sausalito |
| TurboTax (Intuit) | :60 | Wieden + Kennedy, Portland |
| Volkswagen (Passat) | :60 | Argonaut, S.F. |
| WeatherTech | :30 | Pinnacle Advertising, Schaumburg (Ill.) |
| Wonderful Pistachios | :15 | Fire Station (In-House) |
| Wonderful Pistachios | :15 | Fire Station (In-House) |
| THIRD QUARTER |
| A-B InBev (Budweiser) | :60 | Anomaly, N.Y. |
| Audi | :60 | Venables Bell & Partners, S.F. |
| Butterfinger (Nestle) | :30 | Dailey, L.A. |
| Chobani | :60 | Droga5, N.Y. |
| Coca-Cola | :60 | Wieden + Kennedy, Portland |
| Intuit | :30 | small business generated ad |
| Jaguar (Tata Motors) | :30 | Spark 44, London |
| Kia | :60 | David & Goliath, L.A. |
| T-Mobile | :30 | Butler, Shine, Stern & Partners, Sausalito |
| FOURTH QUARTER |
| A-B InBev (Budweiser) | :60 | Anomaly, N.Y. |
| GoDaddy | :30 | Deutsch, N.Y. |
| Oikos (Dannon) | :30 | Vinzius/Y&R, Barcelona |
| SodaStream | :30 | Humanaut, Chattanooga/Alex Bogusky |
| T-Mobile | :30 | Publicis Seattle & Riney |
| PLACEMENT TO-BE-DETERMINED |
| Axe (Unilever) | :30 | BBH, London |
| Beats Music | :30 | n/a |
| Disney Pictures ("Captain America: The Winter Soldier") | :30 | In-house |
| Doritos (PepsiCo) | :30 | User-generated |
| Doritos (PepsiCo) | :30 | User-generated |
| Dreamworks ("Need For Speed") | :30 | In-house |
| Heinz | :30 | Cramer-Krasselt, Chicago |
| Lionsgate ("Draft Day") | :30 | In-house |
| M&Ms (Mars) | :45 | BBDO, N.Y. |
| Paramount ("Transformers: Age of Extinction") | :30 | In-house |
| Sony Pictures ("The Amazing Spider-Man 2") | :30 | In-house |
| Squarespace | :30 | In-house |
| Toyota (Highlander) | :60 | Saatchi & Saatchi, L.A. |
