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SBD/December 4, 2013/Marketing and Sponsorship
Fox Sells Out Of Super Bowl XLVIII Inventory More Than Two Months Prior To Game
Published December 4, 2013
LIVESTREAMS EXPECTED TO DOUBLE: Fox this year will livestream the game to unauthenticated users from FoxSports.com and expects to double the number of live video streams from the 10 million CBS had the previous year. The Super Bowl would become Fox' biggest livestreaming event. "Historically, CBS doubled the number of livestreams from the year before," said Fox Sports Senior VP/Digital Ad Sales Marla Newman. "We believe the same growth will take place." Fox execs would not say how many traditional in-game TV advertisers bought digital spots in the livestream, saying only that the livestream would have "many" of the same advertisers. Mulcahy said Fox started selling the Super Bowl in earnest at its upfront presentation in May. He added Fox currently is negotiating a title sponsor for its Red Carpet event outside the stadium on Super Bowl Sunday. Mulcahy said, "The usual suspects bought the same half hours and hours."