THE DAILY presents a comprehensive list of the official corporate partners of the NFL for the '13 season. NFL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. The group below does not include media or apparel partners, or any pending renewals that expired at the end of the '12 season.
| SPONSOR |
CATEGORY |
SINCE
|
| Gatorade |
Isotonic beverage |
'83
|
| Visa USA |
Payment systems services |
'95
|
| Campbell’s Soup |
Soup |
'98
|
| FedEx |
Worldwide package delivery service |
'00
|
| Frito-Lay |
Salted snack/popcorn/peanuts/dips |
'00
|
| General Motors |
Car & passenger truck |
'01
|
| Mars Snackfood |
Chocolate & non-chocolate confectionery |
'02
|
| Pepsi |
Soft drinks |
'02
|
| Bridgestone |
Tire |
'07
|
Procter & Gamble
(Gillette; Head & Shoulders; Vicks; Old Spice) |
Grooming products, fabric care/air care, household needs |
'09
|
| Verizon |
Wireless telecommunication service |
'10
|
| Barclays |
Affinity card/rewards program (NFL Extra Points) |
'10
|
| Papa John’s |
Pizza |
'10
|
| Castrol |
Motor oil |
'10
|
| Anheuser-Busch |
Beer |
'11
|
| USAA |
Insurance/military appreciation |
'11
|
| Bose |
Home theater system |
'11
|
| Marriot |
Hotel |
'11
|
| Xbox (Microsoft) |
Video game console, interactive video entertainment console |
'11
|
| Quaker |
Hot cereal |
'12
|
| Procter & Gamble (Tide; Duracell) |
Household cleaning, battery power |
'12
|
| Lenovo |
Computers (desktop, laptop and computer workstations) |
'12
|
| McDonald's |
Restaurant |
'12
|
| SAP |
Cloud software solutions, business & business analytics software |
'12
|
| Microsoft (Surface, Windows) |
Sideline technology (tablet, PC operating system) |
'13
|
| Cover Girl |
Beauty |
'13
|
