NFL Season Preview

Amazon breaks out new season-long ad campaign behind 'TNF'

Amazon has a new large-scale ad campaign to promote Prime’s “TNF” package that will “air in fresh executions all season long,” according to Tim Nudd of AD AGE. The first effort shows former NFLer Marshawn Lynch “walking up to a giant control panel in what looks like a subterranean...

NFL Facility Notes: Scale of Bank of America renovations dependant on taxpayer, team funding

Daily - 09/08/2023

In Charlotte, Erik Spanberg notes city government leaders, tourism execs and the Panthers "all agree that whatever happens to 27-year-old Bank of America Stadium" -- a "large-scale renovation or, less likely, a replacement -- depends on a combination of taxpayer and team funding." The targeted funding...

Steelers looking to grow impact in Ireland with eye on holding game there

Daily - 09/08/2023

Steelers Dir of Business Development & Strategy Dan Rooney III would “like to help American football make an even bigger impact on the country his family came from,” according to Mike Larson of the PITTSBURGH BUSINESS TIMES. The Steelers, along with the Jaguars, this year received the marketing rights...

Giants, Jets open seasons in prime time as excitement surrounds both

Daily - 09/08/2023

The “most anticipated” football season in N.Y. history will kick off with both the Jets and Giants “in prime time" for the first time since Thanksgiving week 2012, according to Ethan Sears of the N.Y. POST. MetLife Stadium will host “arguably the two biggest games of Week...

Bengals embark on new path with record-breaking Burrow deal

Daily - 09/08/2023 | Daily - 09/08/2023

The Bengals “finally did the right thing on the business side” by making QB Joe Burrow the “highest paid player in NFL history” after inking a five-year, $275M contract extension , according to Jason Williams of the CINCINNATI ENQUIRER. Burrow has...

NFL Marketing Notes: Bengals cashing in on sponsors

Daily - 09/08/2023

In Cincinnati, Meg Erpenbeck wrote the Bengals “continue to boost" their sponsor roster with the “latest addition" KickStand Cocktails. The specialty canned cocktail maker is “set to be served throughout Paycor Stadium this season along with its own dedicated bar.” The new deal comes one...

Madden NFL 24’s launch sets franchise's digital sales mark

Daily - 09/08/2023 | Unpacks Newsletter - 09/07/2023

Madden NFL 24 set a franchise record for digital sales during its release week, and EA also said that the long-lived series also saw a 36 percent increase in games played and more players during the first week compared to Madden NFL 23’s launch. We’ll get more sales data...

Reebok looks to re-enter team sports space with Justin Fields partnership

Daily - 09/08/2023 | Daily - 09/08/2023

Reebok's long-term partnership with Bears QB Justin Fields represents a "new strategy for the sneaker company," which is "intent on re-establishing a presence in team sports and broadening its roster of athlete endorsers," according to Brendan Dunne of COMPLEX. Reebok CEO Todd Krinsky said, "It’s something we’ve wanted to...

Penner enters second year of Broncos ownership with more understanding of football business

Daily - 09/07/2023

People who know Broncos CEO Greg Penner, both from around the league and Walmart, said that his "non-football experience makes him the ideal steward to turn around an iconic franchise," but his first year in the business of professional football also was a "lesson in...

NFL rolls into 2023 season with 37 sponsors

Daily - 09/08/2023 | Football Newsletter - 09/07/2023

The NFL begins the season with more than 30 league-level sponsors, which is a few less than last year after some offseason turnover. There have been two additions since the start of the 2022 season -- Chinese TV company TCL and YouTube, which has a separate sponsorship deal...

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NFL Season Preview

Amazon breaks out new season-long ad campaign behind 'TNF'

NFL Facility Notes: Scale of Bank of America renovations dependant on taxpayer, team funding

Steelers looking to grow impact in Ireland with eye on holding game there

Giants, Jets open seasons in prime time as excitement surrounds both

Bengals embark on new path with record-breaking Burrow deal

NFL Marketing Notes: Bengals cashing in on sponsors

Madden NFL 24’s launch sets franchise's digital sales mark

Reebok looks to re-enter team sports space with Justin Fields partnership

Penner enters second year of Broncos ownership with more understanding of football business

NFL rolls into 2023 season with 37 sponsors

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