Marketing and Sponsorship

Child's Play: Blake Griffin, Kevin Love Star In New Ad For Hasbro's Jenga Game

By Terry Lefton 11.16.2011

While a lockout threatens to cancel the entire NBA season, some players are still getting commercial endorsements. A new ad for Hasbro’s Jenga game, shot last month in L.A., pits Clippers F Blake Griffin against T'Wolves F Kevin Love in a Jenga game staged on a basketball court that turns into a fanciful combination of hoops and Jenga. With a kid-oriented target, the spot is a “heavy-up" on kids cable channels like Nick Jr. and Cartoon Network over the next three weeks. Griffin also has two additional ads debuting for Kia this week in conjunction with the L.A. Auto Show. Griffin in February dunked over a Kia to win the last NBA Slam Dunk contest. Excel Sports Management handles both Griffin and Love.

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