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NFL Season Preview

Spons-o-Meter: NFL Lines Up 22 Partners To Start ’11 Season

THE DAILY presents a comprehensive list of the official corporate partners of the NFL for the '11 season. NFL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. The group below does not include media or apparel partners, or any pending renewals that expired at the end of the '10 season.

SPONSOR CATEGORY
SINCE
Gatorade Isotonic Beverage
'83
Visa USA Payment Systems Services
'95
Campbell’s Soup Soup, Canned Pasta, Tomato Food Sauces, Salsa
'98
Motorola Wireless Telecommunications Equipment
'99
FedEx Worldwide Package Delivery Service
'00
Frito-Lay Salted Snack/Popcorn/Peanuts/Dips 
'00
GM Car & Passenger Truck
'01
Mars Snackfood Chocolate & Non-chocolate Confectionery
'02
Pepsi Soft Drinks
'02
IBM Computer Hardware, Software, IT Services 
'03
Dairy Management Inc. Dairy, Milk, Yogurt, Cheese
'03
Procter & Gamble (Prilosec) Heartburn Medication
'05
Bridgestone Tire Sponsor
'07
National Guard U.S. Armed Forces
'09
Procter & Gamble (Gillette; Head & Shoulders; Vicks) Grooming Products, Fabric Care/Air Care, Household Needs
'09
Papa John’s Official Pizza
'10
Verizon Wireless Telecommunication Service
'10
Barclays Official Credit Card
'10
Castrol Official Motor Oil
'11
USAA Official Military Appreciation
'11
Anheuser-Busch Official Beer
'11
BOSE Official Home Theater System
'11

 

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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