Sponsorships Advertising Marketing

MASTERCARD AND MLS ARE UNITED FOR ANOTHER FOUR YEARS

1.12.1999

          MasterCard Int'l, an MLS sponsor since the league's
     inception in '96, has agreed to renew its commitment to MLS
     through the 2002 season.  The deal allows MasterCard to
     retain all of its previous rights and benefits, including
     uniform sponsorship of DC United, title sponsorship of the
     annual "First Kick" retail program and sponsorship of MLS'
     All-Star Game MVP and Goal of the Year.  MasterCard will
     also incorporate MLS into its "Priceless Moments" campaign
     (MLS).  The SPORTSBUSINESS JOURNAL's Andy Bernstein writes
     that the price for an official MLS sponsorship is "generally
     about" $2.5M a year (SPORTSBUSINESS JOURNAL, 1/11 issue).

PREVIOUS MARKETPLACE ROUND-UP NEXT SUPER BOWL BUZZ: PEPSI A NO-GO; IS BROWARD COUNTY SHUNNED?

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 26, 2024

April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/01/12/Sponsorships-Advertising-Marketing/MASTERCARD-AND-MLS-ARE-UNITED-FOR-ANOTHER-FOUR-YEARS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/01/12/Sponsorships-Advertising-Marketing/MASTERCARD-AND-MLS-ARE-UNITED-FOR-ANOTHER-FOUR-YEARS.aspx