Menu
Sponsorships Advertising Marketing

NEW GOLF EVENTS WANT THE WORLD AND THEY WANT IT NOW!

          The PGA Tours Int'l Federation announced that the first
     three World Golf Championships, scheduled to begin in '99,
     will offer purses of $5M each.  The Federation also
     announced that the fourth international event, The World Cup
     Team, will be held in the U.S in 2000, in South Africa in
     2001, and in Japan in 2002.  In addition, a new TV ad
     campaign for the World Golf Championships will debut next
     week in the U.S. and carry the tag, "This Time It's For The
     World."  A full global rollout is also planned (PGATIF). 
     Winners of each of the new World Golf Events will receive
     $1M.  Currently, the biggest first-place check on the PGA
     Tour is $720,000, for The Players Championship (Jayne
     Custred, HOUSTON CHRONICLE, 7/16).
          THE UGLY AMERICAN? Scott Hoch's recently-signed five-
     year deal with Yonex requires him to play in all four major
     championships each year.  Hoch, on his forced participation
     in this weekend's British Open, a tournament he usually 
     skips: "If it hadn't been in my contract to be here, I don't
     know whether I'd be here or not" (Mult., 7/16).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/07/16/Sponsorships-Advertising-Marketing/NEW-GOLF-EVENTS-WANT-THE-WORLD-AND-THEY-WANT-IT-NOW.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/07/16/Sponsorships-Advertising-Marketing/NEW-GOLF-EVENTS-WANT-THE-WORLD-AND-THEY-WANT-IT-NOW.aspx

CLOSE