Sponsorships Advertising Marketing

O, WHAT E-COMMERCE! OAKLEY SELLS NEW SHOE AND GOODS ONLINE

6.22.1998

          At its annual shareholders meeting on Friday, Oakley
     announced the launch of its new online store front, the O
     Store, at www.oakley.com.  The O Store offers customers the
     ability to purchase Oakley merchandise, including
     replacement sunglass lenses and accessory items (Oakley). 
     Oakley's new $125 sneaker, in stores next month, is also
     available on the site (ORANGE COUNTY REGISTER, 6/20).

PREVIOUS NOTHING LEFT FOR KUCHAR TO DO BUT SMILE, SMILE, SMILE NEXT THE DEAL HUNTER: NIKE APOLOGIZES, PULLS AD AFTER CRITICISM

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