Sponsorships Advertising Marketing

NEWS CORP. SETS UP ONE-STOP SHOP ALONG ENTIRE MEDIA GROUPS

4.15.1998

          News Corp. is creating a marketing and sales division
     called News Corp. One to offer "major multinational
     advertisers cross-media and promotional deals across the
     company's array of newspapers, television networks and other
     media divisions," according to Wayne Friedman of the
     HOLLYWOOD REPORTER.  The division will be headed by News
     Corp. One Senior VP Kayne Lanahan, who will report to Fox TV
     Exec VP & Fox Broadcasting President of Sales Jon Nesvig. 
     Nesvig said the division will "give advertisers a platform
     they didn't have before.  There seems to be much interest
     from advertisers in this" (HOLLYWOOD REPORTER, 4/15).  DAILY
     VARIETY's Richard Morgan reports that the move puts News
     Corp. "on the forefront of a trend by major advertisers
     toward one-stop media shopping" (DAILY VARIETY, 4/15).

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