NHL: BRANDWEEK's Terry Lefton reports that Coca-Cola
"is hooking up with United Artists' 2,200 movie screens" for
a spring Stanley Cup-themed promo behind its Surge brand,
the drink's first national promotional platform. Peel-off
stickers on soda cups will back the "Cup-crazy" promo...
...MasterCard will make this year's version of its Stanley
Cup $1M shot easier. The shot, which will take place
between periods of a Fox-televised Stanley Cup game, has
been moved from center ice to near the blue line, while the
slot in the goal has been expanded from six to 15 inches in
length. A "view-and-win element" will allow a viewer to win
$1M if the shot is made (BRANDWEEK, 4/13 issue).
NOTES: PepsiCo announced that it will be the exclusive
beverage supplier at Club Disney, DisneyQuest and the ESPN
Zone restaurants. Terms were not disclosed. Coca-Cola will
still be the supplier at Disney's theme parks ("Business
Center," CNBC, 4/14)....Glendale Federal Bank has teamed
with the Padres to issue Padres Cash Cards, stored-value
cards that can buy food and merchandise at Qualcomm Stadium
and at the Padres Store in Encinitas, CA. The cards can
store up to $50 (UNION-TRIBUNE, 4/11)....Pocket Pump, the
maker of pocket-sized, hand-held air pumps, has received
orders from more than 1,000 retail stores and 5,000
individual customers since its 30-second spot aired during
Super Bowl XXXII. The company landed the spot by entering a
contest sponsored by Mail Boxes Etc. (S.D. UNION-TRIBUNE,
4/14)....In a TIME essay, Garry Trudeau writes of Nike's
influence within Hollywood and the entertainment industry
under the header, "Sneakers In Tinseltown: In Which The
Beloved Nike Lady Makes Her Hollywood Rounds" (TIME, 4/20).
