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ORANGE CRUSHER: AVP SERVES UP SUNKIST SPONSORSHIP

          Sunkist has become a national partner and the official
     soft drink of the AVP.  Sunkist orange soda will now be the
     official soft drink of the Miller Lite Tour, and will be the
     sole, non-alcohol drink category sponsor through the year
     2000.  Sunkist Brand Dir Adrienne Montgomery said center
     court promotions, inflatable displays, sampling, signage,
     hospitality privileges and player appearances are all part
     of the multi-faceted campaign.  Sunkist will also receive
     exclusive soft drink pouring rights at designated events,
     plus placement and display of its logo on all beverage
     coolers, containers, cups and beverage stands.  In addition
     to its tour-wide involvement, Sunkist will be the title
     sponsor at three of the AVP's 22 tournaments.  In '98 those
     three are in Dallas, San Diego and Belmar, NJ (AVP).

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