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HOLYFIELD-MOORER ON THE "LOW END" OF PPV EXPECTATIONS

          Evander Holyfield's TKO of Michael Moorer on Saturday
     "drew about 700,000 pay-per-view purchases," according to
     Scott Hettrick of the HOLLYWOOD REPORTER.  The buy number,
     from PPV programmer Showtime Sports and Event Programming,
     equals "about one-third" of the Holyfield-Mike Tyson II
     fight in June.  Showtime Exec VP/Corporate Marketing Mark
     Greenberg said that the number "may be the highest the
     industry will see for Holyfield-vs.-anybody in the near
     future -- unless, of course, a Holyfield-Tyson III can be
     arranged."  Greenberg also said that the 700,000 buys "was
     on the low end" of SET's expectations for the fight, which
     cost between $40-50 in the U.S. (HOLLYWOOD REPORTER, 11/11).
          SUNDAY MORNING FIGHTS: In Philadelphia, Bernard
     Fernandez writes under the header, "Late-Night Fight Put
     Sleeper Hold On PPV Audience."  Fernandez: "More than a few
     East Coast boxing fans shelled out the $49.95 fee ... only
     to nod off before the main event."  The Holyfield-Moorer
     fight started at 12:58 a.m. ET.  Showtime VP/Communications
     Marina Capurro said the PPV consumer "wants four
     championship fights."  Normally, one of the undercard fights
     is shown on tape delay after the main event, but Showtime
     was "still in rehearsals for the telecast" when the fight
     would have been taped.  In addition, all three undercard
     fights went the distance.  Capurro: "Nobody wanted it to be
     this way" (PHILADELPHIA DAILY NEWS, 11/11).

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