MLB's policy regarding cybercasting of live games is
examined in the current ELECTRONIC MEDIA. The Giants and
Orioles are at least two MLB teams that continue to
cybercast their games, despite a request by MLB that they
stop until a uniform agreement for teams is reached
(ELECTRONIC MEDIA, 5/12 issue)....Banc One Corp. and the
Cowboys have reached a marketing agreement that will include
radio and TV spots available to Bank One during Cowboys
broadcasts and in-stadium signage touting it as the Cowboys'
bank (Gould Media, 5/9)....In N.Y., Jon Elsen reports that
the WB Network may be "shuttered if it doesn't curb its
heavy losses fast. ... Some believe WB is doomed by the end
of the summer, while others think Time Warner will give it
longer to get established" (N.Y. POST, 5/14)...."Muhammad
Ali: The Whole Story," a six-hour series on Ali, was
released on video yesterday from Warner Home Video (Warner
Home Video)....The AA Southern League has entered into a
league-wide TV package for the '97-98 seasons with
SportsChannel FL. The package includes a total of 11 games
to be televised over the course of two seasons and features
a Southern League "Game of the Month" (Southern
League)....NBC President & CEO Robert Wright is interviewed
in ELECTRONIC MEDIA. Wright was asked, "How soon will we
see the first major sports event in digital?" Wright: "The
1998 Super Bowl on Fox. It'll cost Rupert (Murdoch) a
fortune, and there only will be eight digital sets out
there" (ELECT. MEDIA, 5/12)....ESPN's Keith Olbermann
returned to "SportsCenter" after a brief hiatus. ESPN's Dan
Patrick opened the last night's late show: "Greetings.
Welcome to the big show. And where in the hell have you
been?" Olbermann: "I overslept." At the show's closing,
Patrick added, "You coming back?" ("SportsCenter," 5/13).
